Marketing strategy
1. Targeted age group 15-40 years
old, both men and women.
2. Market
positioning is the Green Tea Organic Green Tea 100% to meet the current health
across the world organic and trends that are gaining popularity.
3. Use
package 420 ml. in the middle between the two packaging sizes that are used
most of the market is 500 ml, which is a disadvantage for women and children
too much and too little volume of 350 ml. for men.
4. Sale price 16.00 baht. Oishi believes
that the price is worth compared to 350 ml and price lower than sizes 500 ml.
of market retail price 18.00 to 20.00 baht.
5. Choose a package designed to look
stylish compared to the other competitors in the market.
6. Started selling Seven Eleven or
restaurants and shopping malls.
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