HISTORY AND
SIGNIFICANT DEVELOPMENT
On September 9,
1999, Mr. Tan Passakornnatee started the first ever Japanesebuffet
restaurant in Thailand under the brand “Oishi” at Sukhumvit 55 (Soi Thonglor)
with the aim to bring the new and difference both in terms of servicing style
and pricing into the market. From that date, the name Oishi skied rocket and
have become a very popular brand for Thai customer. In 2000, Oishi Restaurant
Company started its operation with 10 million baht investment (The company has
changed the name, thereafter, to be Oishi Group Plc. Ltd.). As
being very well receptive, the business has expanded dramatically within
Bangkok area. With the vision about the business potential, the company has
enlarged its base by increasing number of outlet and brands of food and bakery
to fulfill different market needs. The chronological history is as the following
THE GROUP’S BUSINESS DEVELOPMENT
1999
-Started
Japanese restaurant operation under the brand “Oishi”, the
first branch is at Sukhumvit 55 (Soi Thonglor)
2001
-Started
Japanese noodle restaurant operation. With mouth watering Japanese noodle in
modern style, the business is run under the brand “OishiRamen”
-“IN&OUT The Bakery Café”, the healthy bakery brand entered the market.
2002
-Started
Japanese food on the food line, under the brand“Shabushi”
-The
Japanese Deli, namely “Oishi Sushi Bar” firstly opened.
-“Log Home”, the dining
complex, started to service.
2003
- Operated
new central kitchen at Nawanakorn factory, food and beverage production to
support the selling of company shops
- “Oishi Green Tea” was launched into the market.
- “OK Suki and BBQ” was opened to service
- Franchise
business for Oishi Ramen and IN&OUT was started
2004
- Oishi
Group has become a public company since March 3, 2004
- Started trading
in SET under the name “OISHI” on August 25, 2004
- Oishi Buffet Franchise began
operated
- “Oishi Grand” has opened to service at Siam Discovery with modern Japanese buffet
style and luxurious image. There is variety of rare and premium food.
2005
- Produced
and distributed fruit juice mixed Amino under the name “Amino OK”
2006
- Amata Nakorn plant started its operation in June, 2006
-
New orange drink under the brand, “Seiki Super Orange”was
introduced to the market in November, 2006.
2007
- Chaitalay” restaurant was launched
- Seiki
Pomegranate was launched
- Oishi Black Tea was launched
2008
- March
2008, Oishi launched a new RTD product namely,“Coffio”.
- Maido Ookini Shokudo, a Japanses franchise restaurant was launched.
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