Cause&Effect

OISHI VS ICHITAN

STRENGTHS OF OISHI

Power network

The network delivery and shops selling a range of drinks under the same company of Thai beverage to distribute products quickly and evenly and have the power to bargain with the shop, it is beneficial to drive sales Oishi more.

Diversity

Advantage of Oishi is to be number one in the market resulting Oishi has featured a variety of products flavors, size packages and prices to suit each client group.

Power of capital funding.

Business network of Thailand Beverage covering the whole  drinks, realty and endowment has more capital.

STRENGTHS OF ICHITAN

More employees

The new company is small. So I have to buy a team by creating business colleagues with both employees and partners.

People are friends

While Thai beverage general business system, But ichitan make a difference in terms of the disclosure assertive both successful and failed to public perception. The public as a friend This group also received the news. One side is ready to support ICHITAN.

Brand power of Ton

Anyone remember Oishi both name and taste was recognized as the Mr.Tons Passakornnatee because he is the creator of Oishi the consumer engagement with the brand. It is likely that consumers will switch from drinking Oishi. Drink ICHITAN when thinking about green tea.

Powerful followers in social media

Tons Passakornnatee learn to use the power of social media like facebook and link him and the target audience is the younger generation that ICHITAN is more interesting.